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Freelance Programmer

Why the cart page isn’t important to Google

Why the cart page isn't important to Google

When it comes to website optimization, page speed is often considered a key factor in determining a website’s overall performance. However, when it comes to the cart page specifically, many e-commerce business owners may be surprised to learn that good page speed may not be as crucial as they once thought.

One of the main reasons that the cart page doesn’t require good page speed is because it is not typically a page that is accessed by a significant number of visitors. The majority of visitors to an e-commerce website will likely spend most of their time browsing products and reading product descriptions before deciding to add something to their cart. So, even if the cart page were to load slowly, it would not necessarily have a major impact on the overall user experience.

Additionally, the cart page is typically only accessed by visitors who have already decided to purchase an item from your website, and are therefore more likely to be willing to wait for the page to load. In other words, the cart page is not a “make or break” page that will determine whether a visitor stays on your website or not.

Another reason why page speed may not be as important for the cart page is that the majority of the information that is displayed on the cart page is static and does not change frequently. This means that there is no need for the page to reload or refresh constantly, which can slow down the page speed. As a result, the cart page is able to load faster even with a lower-performance hosting service.

Furthermore, the cart page is an internal page, that is typically used by logged in user ,and not indexed by search engine. So while the speed of the cart page is important for user experience, it doesn’t really matter as far as search engine optimization is concerned. Search engines like Google will be looking at the performance of your website’s landing pages and other high-traffic pages, not the cart page.

It’s also worth noting that when it comes to improving page speed, there are many other factors that are more important than optimizing the cart page. For example, optimizing images and other media, minifying code, and using a content delivery network (CDN) are all strategies that can have a much bigger impact on page speed than optimizing the cart page specifically.

So while it’s still important to make sure that your cart page is working properly, e-commerce website owners shouldn’t stress too much over the page speed of this particular page. Instead, they should focus on optimizing other parts of their website that are more likely to have an impact on overall user experience and search engine rankings.

To sum up, The cart page does not need good page speed and does not help your site ranking because:

  • Cart page is typically only accessed by visitors who have already decided to purchase an item from your website
  • Cart page mostly contain static and unchanging data
  • Cart page is not a indexed by search engine
  • There are other more important factors that can have a bigger impact on page speed and SEO such as optimizing images and other media, minifying code, and using a content delivery network.